Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the slideshow ad product that are “related to audio and text functionality, mobile creation and closer integration with [Facebook’s] Stock Photo and Pages Image libraries.” Facebook also launched a new tool that allows advertisers in emerging and high-growth markets “to take existing video assets and turn them into a slideshow that will play on slower connection speeds – in just a few clicks.” According to the Facebook Business blog, “these updates to slideshow are available globally now” on both Facebook and Instagram.
Facebook Expands User Control Over Ad Preferences and Combats Ad-Blocking: In addition to developing new ad formats “that complement, rather than detract from, people’s experience online,” Facebook expanded its Ad Preference tools “to give people even more control over… the ads they see” in their news feed. Users can now add or remove interests from their ad preferences, as well as “stop seeing ads from businesses or organizations who have added them to their customer lists.” With the rollout of these powerful user controls for ads, Facebook also announced that ad-blocking software will no longer work when accessing the social network on desktop.
Facebook gets rid of its human-based content curators, replaces them with computerized algorithms
Months after Facebook was embroiled with accusations that its editors in charge of the “Trending” section of their website (which determined which topics would be featured in the news feed) were selecting material based off of preconceived political biases, Facebook announced in late August that they will be changing its curation policy. These changes include replacing its human editors (and their alleged biases) with software.
However, this software will only be functioning to generate excerpts for the stories featured on trending feed. Facebook employees will still weed through the list of trending topics, taking out any that aren’t appropriate, according to Facebook’s standards. “There are still people involved in this process to ensure that the topics that appear in Trending remain high-quality,” the company blog post says.
Pinterest Introduces Promoted Video: Pinterest rolled out Promoted Video, a new way for businesses to “share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.” Promoted Video builds on the growing popularity of video on Pinterest and “brings together some of the best elements of Pinterest,” especially when coupled with featured pins and the site’s new native video player. Promoted Video on Pinterest is currently only available to businesses with managed accounts in the U.S. and the U.K.
Instagram Introduces Instagram Stories: Instagram debuted Instagram Stories, a new feature that lets you “share multiple photos and videos… in a slideshow format: your story.” With Instagram Stories, “you can bring your story to life in new ways with text and drawing tools” and “the photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.” According to the Instagram blog, Instagram Stories will be rolling out globally over the next few weeks and will be available on both iOS and Android.
Twitter plans keyword filter to protect its users from harmful tweets
Twitter is reportedly in the process of creating a keyword filtering tool in its attempt to mitigate harassment and abuse to protect users who are potential targets of such. Akin to Instagram’s comment blocking tool, Twitter will offer this tool as a solution that can block out tweets based off of specific terms such as profanity and bigoted slurs.